Attract Local Customers Online in Under 60 Seconds

We recently wrote about this email in our client newsletter from the web site tapp.com.  

"Want to attract local customers without tapping into your hilarious billboard budget? Make sure you’ve got the No. 1 online base covered:

Enter your business into local online directories.

It may sound obvious, but this step is often overlooked. Making sure your business is listed locally lends credibility and helps nearby customers find you.

Start with directories like Yahoo Local, Super Pages, Google Places, and Citysearch.

First, check to see if you’re already listed. If not, add your business and load up your entry with all relevant info, including address, phone number, hours of operation, and photos. It’s worth checking out each site’s paid options in order to up your listing views.

If an online directory allows users to review businesses, make sure you reach out to your customers and encourage them to comment on your service or product.

Earning great reviews should help your listing earn a more prominent spot and look more credible to potential customers.

If a directory allows for the addition of a unique ad, go for it. Stay short and sweet, and highlight what makes your business unique.

Make sure the link that you add to the directory takes the potential customer to a page where they’ll get all the info they need."