Why is owning a business very similar to playing Betti the Yeti slot machine?

True story.

My wife and I made a day trip to St Louis yesterday and one of our stops was the Ameristar Casino.
A woman yesterday sat down next to my wife and started playing Betti the Yetti slot machine.  My wife didn't seem to make much of the situation, the woman only played for a few minutes and then she stopped playing, reached into her purse for her wallet, looked at my wife and said,

"I just fed $100.00 into this machine and got paid &*(#!"

Understand this, Betti the Yetti is a penny slot with a minimum bet of 40 cents and a maximum of maybe $2.00. So  $100 buys you a lot of spins.

"Do you know what she did next?" my wife asked me. And without missing a beat she answered her own question, "Put another $100.00 into the machine."

Owning a small business is very similar to gambling on a Betti the Yeti slot machine at times.  You put your own money into it at times, not knowing if you are ever going to get a reward.  Even a small reward.

However, there is one thing you can do right now, that is guaranteed to reward you each and every time.

Can you guess what it is?

More in a followup post.