Wednesday, June 24, 2009

Customer versus Client

According to Merriam-Webster the definition of a customer is:

1
: one that purchases a commodity or service.

According to Merriam-Webster a client is:

1 : one that is under the protection of another.

Everyone that does business with us is a client. Someone who we focus on giving value and advice instead of manipulating. We have spent more than 25 years falling in love with our clients, not with our business and our services. Taking responsibility for our client's well-being is job one.

We always put our clients best interests ahead of our own.

We think that is why you are our clients and why we have been in business for more than 25 years.

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