Thursday, June 25, 2009

Yes! 50 Scientifically Proven Ways to Be Persuasive

From the web site moskalyuk.com:


Noah Goldstein’s, Steve Martin’s (no, not
that Steve Martin’s) and Robert Cialdini’s Yes! 50 Scientifically Proven Ways to Be Persuasive is a pop psych book, where a bunch of research in psychology is distilled into one readable volume.

50 scientifically proven ways constitute 50 chapters of the book, longest of which take 7 pages. The authors take the position that persuasion is a science, not art, hence with the right approach anybody can become the master in the skill of persuasion. So, what are the 50 ways?


Click the above link to continue reading

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